Do You Think Hyundai and Kia Are Padding Their Numbers in the US?

Kinja'd!!! "Wobbles the Mind" (wobblesthemind)
07/27/2016 at 22:57 • Filed to: Questions

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If there are two brands that really need US buyers to believe everyone is buying their cars, it’s Hyundai and Kia. But between the two brands, they offer a total of five CUVs (Tucson, Sportage, Santa Fe Sport, Sorento, Santa Fe XL). How can brands selling two or three CUVs be the 6th and 7th highest volume brands in the US right in between Jeep and Subaru? On top of that, out of the over 20 passenger cars between the two brands, how many offer AWD? I can only think of the Genesis Sedan with the 3.8L. Considering everyone is buying CUVs and love AWD vehicles, I’m a bit skeptical. The incentives are identical to the American brands and the two Korean brands aren’t sporty enough to warrant the poor fuel economy, nor efficient enough to make up for the lack of sporty handling. So what’s up?


DISCUSSION (16)


Kinja'd!!! Phyrxes once again has a wagon! > Wobbles the Mind
07/27/2016 at 23:06

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Drove most of those yesterday, not impressed.


Kinja'd!!! 415s30 W123TSXWaggoIIIIIIo ( •_•))°) > Wobbles the Mind
07/27/2016 at 23:14

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I see a lot of them actually. Bay Area here.


Kinja'd!!! If only EssExTee could be so grossly incandescent > Wobbles the Mind
07/27/2016 at 23:18

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They (at least KIAs) look more expensive than they actually are and they have very good warranties. Those are some very big draw points. You know who’s buying them? Young people. First-time new-car buyers. People who don’t know of the crap those companies used to make.


Kinja'd!!! PS9 > Wobbles the Mind
07/27/2016 at 23:20

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If HyunKia is a publically traded company, then this would mean they are cooking their books (padding sales numbers = inventing non-existent revenue = lying to investors). This would be...very bad, definitely illegal in all the places they list their stock, and would inevitably result in a book-cooking scandal that would rival Enron and probably destroy the company.

So, super-unlikely.

Sidenote: so my keyboard thinks enron is a misspelling of Efron? And it even capitalizes it??? Fuck you, autocorrect. I am not a goddammed high school aged girl.


Kinja'd!!! Under_Score > Wobbles the Mind
07/27/2016 at 23:49

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Hyundai/Kia vehicles are not good values anymore. A Tucson/Sportage with basic features my mother wanted would’ve MSRP’ed at $33,000 or so at least. Meanwhile, she got a CR-V with EXACTLY what she wanted that stickered for 28, with AWD.


Kinja'd!!! wiffleballtony > Wobbles the Mind
07/27/2016 at 23:53

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They’ve padded their horsepower figures before.


Kinja'd!!! Phyrxes once again has a wagon! > Under_Score
07/28/2016 at 00:00

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I just crossed shopped them with Mazda and came to same conclusion, using the CX-5 instead of the CR-V.


Kinja'd!!! Busslayer > Wobbles the Mind
07/28/2016 at 00:02

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I think Hertz, Avis, Enterprise, etc. are buying a lot of them. FCA basically quit building cars so someone has to make up for that.

Plus, Kia particularly, is willing to put buyers with less than stellar credit into there cars. A lot of people can’t get a car loan anywhere else.


Kinja'd!!! notsomethingstructural > Wobbles the Mind
07/28/2016 at 00:38

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I’m not convinced AWD is the universal draw you’re purporting it to be, we can start there. Especially in non-snowbound areas. CUV’s definitely are though, which bolsters their position. I’m much more surprised that Jeep is in the same discussion as Kia/Hyundai to be honest.


Kinja'd!!! Wobbles the Mind > notsomethingstructural
07/28/2016 at 00:56

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So far the Jeep brand has sold almost 100,000 more vehicles than Hyundai and nearly 150,000 more vehicles than Kia in the US. Subaru is about 50,000 units off of Kia. They aren’t joking when they Jeep is payrolling FCA. Heck, Jeep and Ram combined are just ahead of Hyundai and Kia combined in the US. I’m just noting that the two brands flanking the Koreans happen to be enjoying the largest sales successes and focus on 4WD vehicles with high seating positions. Plus the Korean brands cost the same or more than a Toyota or Honda which is why I’m a bit skeptical right now, just before they launch a luxury brand which will be made up of three more passenger cars for the next 18 months...


Kinja'd!!! M54B30 > Wobbles the Mind
07/28/2016 at 01:30

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People aren’t looking for AWD like I think you think they are. Hyundai and Kia make great cars. I look forward to getting a Sedona soon, my mother in law has a Sonata Hybrid, my other mother-in-law has a 2015 Sportage. All great cars. The new Sonata and Optima look great, their SUVs are pretty good, the sedans are as vanilla as any other company's.

You’re also missing a huge selling point: 10/100k warranty.


Kinja'd!!! PotbellyJoe and 42 others > Wobbles the Mind
07/28/2016 at 06:25

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There’s more than a few Hyundai/Kias on the road out here in NJ/NYC area. Also every rental place I ever go to is chock full of them.

I’d be surprised if they were.


Kinja'd!!! random001 > Wobbles the Mind
07/28/2016 at 06:32

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Given the sheer number of new Kia and Hyundai vehicles I am seeing on the road, I don't think they are inflating anything, honestly.


Kinja'd!!! random001 > M54B30
07/28/2016 at 06:36

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That last point, though!

It’s a HUGE selling point now, as people are keeping cars longer. Some would say 10+ years....


Kinja'd!!! Old-Busted-Hotness > random001
07/28/2016 at 06:50

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Yeah, they’re all over the place, no need to pad their sales.

They got over the hump when the economy tanked and white people started buying them.


Kinja'd!!! shop-teacher > Wobbles the Mind
07/28/2016 at 07:20

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I think they’re “padding” their sales in a more traditional way. By selling a crap-ton of them to rental fleets.